Facetune
Selfie and video editing app for retouching, relighting, makeup effects and backgrounds.
- Mobile app
Beauty photo editors work on a picture after you take it. They smooth skin, remove blemishes, brighten eyes and teeth, fix lighting, change backgrounds and add makeup or filter effects. Most run on a phone, and many now include AI tools that select a face or a background for you, or change a photo from a short typed instruction.
Creators use them to tidy selfies and short clips before posting, and small brands use them to clean up photos of a finished look. The difference between apps is mostly in how natural the retouching looks, how much control you get over each adjustment, whether video is supported, and which features sit behind a subscription.
Edit with some restraint. Heavy smoothing and reshaping can make a photo misleading, and that matters more when the photo sells something. If you post sponsored content or before-and-after images, platform rules and advertising guidance may expect you to say that a photo was edited, and a product claim should never rest on a retouched result. Keep an untouched original of every image.
Check what each app does with your photos. Some editing happens on the phone; AI features often send the photo to a server. Look at the privacy terms for storage, model training and deletion, especially if you edit photos of other people, and get their permission before you change how they look.
What a featured listing costs ยท from $99 a month
Selfie and video editing app for retouching, relighting, makeup effects and backgrounds.
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Photo editor for color, light and retouching, with AI masking that selects faces, skin and backgrounds.
Pick an editor by the kind of work you do most. If you post selfies and short clips, a phone app with face-aware retouching and quick filters will cover most needs. If you shoot product or portrait photos with a real camera, a fuller editor with masking and color tools gives you more control, and its presets keep a feed looking consistent from week to week.
Pay attention to how the app handles skin. Good retouching keeps pores and texture visible and lets you work on one area at a time. Tools that blur the whole face at once tend to look plastic, especially on darker skin and in close-ups. Try the same photo in two or three apps at full size on your phone before you pay for anything.
Watch the export settings too. Some apps shrink photos or add a watermark on the free plan, and some save edits only inside the app. If you post to several platforms, check that the app exports full-size files you can keep.
It depends on where you post and what the photo is for. Sponsored posts and before-and-after images face stricter platform and advertising rules than personal selfies. When the photo sells a product or a result, disclose edits that change how the product works or looks.
Most have a free version with basic tools and a subscription for AI features, exports without watermarks or video. Try the free version on a few of your own photos before paying.
Ask them first, especially before reshaping or retouching their face. Editing someone's appearance without consent can cause real harm, and some apps upload photos to their servers for AI processing.
Look for apps that let you lower the strength of each adjustment and retouch only selected areas. Compare a few with the same photo at normal size, not zoomed out, before you settle on one.