YouCam Makeup
Camera app that puts makeup looks, lashes and hair colors on your face live, with photo editing tools alongside.
- Free plan or free version
- Mobile app
Perfect365
Makeup try-on and photo app with preset looks you can adjust shade by shade on a selfie or live camera.
- Mobile app
FaceApp
Photo app that changes hair color, hairstyles and makeup on a selfie with AI filters.
- Mobile app
Snapchat
Messaging app whose camera lenses include beauty and makeup try-on effects, some made by cosmetics brands.
- Free plan or free version
- Mobile app
Facetune
Selfie and video editing app for retouching, relighting, makeup effects and backgrounds.
- Mobile app
BeautyPlus
Selfie camera and editor with retouching, makeup filters and AI photo effects.
- Mobile app
YouCam Perfect
Photo editor from the YouCam makers with retouching, background removal and AI photo tools.
- Mobile app
AirBrush
Portrait editing app for retouching skin, teeth and lighting, with makeup filters.
- Mobile app
VSCO
Photo and video editor known for its film-style presets, with a community for sharing photos.
- Free plan or free version
- Mobile app
Picsart
Photo and video editor with AI tools for retouching, backgrounds and generated images.
- Free plan or free version
- Mobile app
Adobe Lightroom
Photo editor for color, light and retouching, with AI masking that selects faces, skin and backgrounds.
- Mobile app
Perfect Corp for brands
AR and AI platform that lets beauty brands add makeup, hair and jewelry try-on, shade finding and skin analysis to their stores.
- Built for brands and retailers
- Developer API or SDK
ModiFace
Augmented reality company owned by L'Oréal that builds makeup and hair try-on and skin diagnostics for beauty brands.
- Built for brands and retailers
Revieve
Personalization platform for beauty retailers with skin analysis, shade advice and product recommendations.
- Built for brands and retailers
Banuba
Face AR SDK that developers use to build virtual makeup try-on, face filters and beauty effects into apps.
- Built for brands and retailers
- Developer API or SDK
Haut.AI
Skin and hair analysis software for skincare brands that reads a selfie and maps visible skin features.
- Built for brands and retailers
- Developer API or SDK
Lens Studio
Snap's free desktop tool for building AR lenses, including makeup and beauty try-on effects for Snapchat.
- Free plan or free version
Visage Technologies
Face tracking and analysis SDK used to build virtual try-on and other face-based features.
- Built for brands and retailers
- Developer API or SDK
Yuka
Scanning app that reads the barcode on food and cosmetic products and shows its own score for the ingredients.
- Free plan or free version
- Mobile app
EWG Skin Deep
Free database from the Environmental Working Group that rates personal care products and ingredients by its own hazard scale.
- Free plan or free version
CosDNA
Ingredient analysis site that lists what each cosmetic ingredient does and flags some for acne and irritation.
- Free plan or free version
SkinSort
Skincare database for comparing product ingredients side by side and finding products with or without specific ones.
- Free plan or free version
Paula's Choice Ingredient Dictionary
Free ingredient dictionary from a skincare brand that rates and explains thousands of cosmetic ingredients.
- Free plan or free version
Klaviyo
Email and SMS marketing platform for online stores, with AI help for writing messages and building audiences.
- Free plan or free version
- Built for brands and retailers
- Shopify app or integration
Attentive
SMS and email marketing platform for retail brands, with AI features for writing and timing messages.
- Built for brands and retailers
- Shopify app or integration
Postscript
SMS marketing for Shopify stores, with AI help for writing campaigns and replying to customers.
- Built for brands and retailers
- Shopify app or integration
Yotpo
Reviews, loyalty and SMS platform for online stores that collects and displays customer reviews and photos.
- Built for brands and retailers
- Shopify app or integration
Okendo
Reviews, quizzes and loyalty platform for Shopify brands, widely used by beauty and skincare stores.
- Built for brands and retailers
- Shopify app or integration
Bazaarvoice
Platform for collecting product reviews and customer photos and sharing them with retail partners.
- Built for brands and retailers
Dash Hudson
Social media management and analytics platform with AI predictions for which visuals may perform well.
- Built for brands and retailers
CreatorIQ
Influencer marketing platform for finding creators, running programs and measuring results.
- Built for brands and retailers
GRIN
Creator management platform for e-commerce brands that handles outreach, product seeding and content rights.
- Built for brands and retailers
- Shopify app or integration
Later
Social media scheduling and influencer marketing platform with AI help for captions.
- Built for brands and retailers
Photoroom
Product photo app that removes backgrounds and generates new settings and shadows around products.
- Free plan or free version
- Mobile app
- Developer API or SDK
Pebblely
AI product photo generator that places a product cut-out into styled scenes from preset themes.
- Free plan or free version
Claid.ai
AI product photo tool for backgrounds, upscaling, color correction and generated scenes, with an API.
- Developer API or SDK
Canva
Design tool for social posts, ads and packaging mockups, with AI features for images and text.
- Free plan or free version
- Mobile app
CapCut
Video editor used for makeup tutorials and short clips, with auto captions, effects and AI tools.
- Free plan or free version
- Mobile app
Adobe Express
Quick design and video tool for social content, with Firefly-powered image and text effects.
- Free plan or free version
- Mobile app
Adobe Firefly
Adobe's image generator for backgrounds, textures and mood images, also built into Photoshop.
- Free plan or free version
Captions
Video app for talking-to-camera clips with auto captions, editing and AI effects.
- Mobile app
remove.bg
Cuts the background out of a product or swatch photo automatically, ready for a white or colored backdrop.
- Free plan or free version
- Developer API or SDK
Pixelcut
Product photo editor for small sellers: background removal, AI backgrounds and quick edits from a phone or browser.
- Mobile app
Octane AI
Product quiz builder for Shopify stores, often used for skincare and shade quizzes that recommend products.
- Built for brands and retailers
- Shopify app or integration
Typeform
Form and quiz builder that small brands use for routine finders and customer surveys.
- Free plan or free version
Rebuy
Personalization and upsell app for Shopify stores that recommends products in the cart and checkout.
- Built for brands and retailers
- Shopify app or integration
Nosto
Commerce personalization platform for product recommendations, search and personalized content.
- Built for brands and retailers
- Shopify app or integration
Klevu
AI search and product discovery for online stores, matching shopper wording to the right products.
- Built for brands and retailers
- Shopify app or integration
Shopify Magic
Shopify's built-in AI features for product descriptions, emails and store content.
- Built for brands and retailers
- Shopify app or integration
Gorgias
Customer support help desk for online stores, with AI that answers order and product questions.
- Built for brands and retailers
- Shopify app or integration
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